Schoch-Spana's report (see pdf, left column, Project Multimedia), "The Public’s Role in COVID-19 Vaccination: Planning Recommendations Informed by Design Thinking and the Social, Behavioral, and Communication Sciences" considers human factors in relation to future vaccines against the novel coronavirus (SARS-CoV-2), drawing on insights from design thinking and the social, behavioral, and communication sciences. It provides recommendations—directed to both US policymakers and practitioners as well as nontraditional partners new to public health’s mission of vaccination—on how to advance public understanding of, access to, and acceptance of vaccines that protect against COVID-19.
Schoch-Spana's project connects what is known about human factors around vaccine uptake and translates this knowledge into actionable recommendations for policymakers and practitioners.
Explore the Humanities pathways that led to this project
Baltimore, Maryland, USA